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Hallmark Cards

The Hall brothers of Norfolk are featured in a temporary exhibit now on display at the Nebraska State Historical Society's headquarters building, 15th and R Streets, Lincoln. The exhibit covers the years of 1905 to 1910, when the family located in Norfolk and founded a wholesale postcard business that evolved into Hallmark Cards, national and international pacesetter of the greeting card industry.

The three Hall brothers-Rollie, Will, and Joyce-combined their savings and experience to form a partnership called the Norfolk Post Card Company. Will Hall, who located in Norfolk in 1905 as part owner and manager of a book and stationery store, provided the location for the postcard business from his store at 120 Norfolk Avenue. Rollie Hall, a traveling salesman, took on company sales as a sideline to his sales territory for an Omaha candy company. Joyce, the youngest brother, sorted cards and filled orders, leaving high school to join the postcard sales circuit. In 1910, eighteen-year-old Joyce went to Kansas City, where the enterprise evolved into greeting cards, publication of engraved cards, and manufacturing of entire lines of cards. Joined by Rollie and Will, the business organized under the name "Hall Brothers," now Hallmark Cards, Inc.

The exhibit is open to the public during the building's regular business hours, 8 A.M.-5 P.M., Monday-Saturday, and 1:30-5:00 P.M. Sunday. After showing in Lincoln, the exhibit will be donated to the Elkhorn Valley Historical Society for use in its new museum. The exhibit was produced with the assistance of materials from the archives and special collections of Hallmark Cards of Kansas City, the Elkhorn Valley Historical Society, and Hall family member and Elkhorn Valley Historical Society representative Fred Stafford.

(December 1997)



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